ARCHIBALD CROOKS

Case Studies

Outcomes, not names.

Client confidentiality matters to us, so our case studies are anonymised by design. Metrics are presented as indicative ranges, not guarantees.

+40–60% — Indicative

Professional services SME

Challenge: High website traffic but low-quality enquiries.

Intervention: A growth audit identified the wrong audience was being targeted.

Actions: Restructured positioning, rebuilt the enquiry form, and clarified service pages.

Result: A 40–60% improvement in enquiry quality within two months.


3 specialist partners — Indicative

Owner-led trades business

Challenge: The owner was managing accountancy, legal, and supplier relationships individually.

Intervention: A structured referral process was put in place.

Actions: Coordinated introductions to three specialist partners, with a quarterly review cadence.

Result: Reduced admin friction and a clearer, more proactive advisory relationship.

6 gaps closed — Indicative

Growth-stage retail SME

Challenge: Revenue had plateaued despite consistent marketing spend.

Intervention: A full growth audit covering web conversion, operations, and compliance.

Actions: Identified and closed six gaps, including checkout friction, follow-up process, and a compliance shortfall.

Result: A prioritised 90-day plan, with the two highest-impact fixes implemented in month one.


2x qualified leads — Indicative

Early-stage B2B SME

Challenge: New business relied almost entirely on the founder's personal networking.

Intervention: Design of a resource-led lead generation approach.

Actions: A lead magnet strategy, a capture process, and a structured follow-up sequence.

Result: Qualified leads roughly doubled the following quarter.

Case studies are anonymised to protect client confidentiality. Metrics are presented as indicative ranges based on documented outcomes and are not guarantees of future results.

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